Kibayo
Brand foundation for travelers who want more than a beach.
Set in the Dominican Republic, a country with biodiversity ranging from rainforests and mangroves to savannahs, salt lakes, and coastal lagoons, Kibayo is a guesthouse built for a different kind of traveler.
The challenge
Kibayo is a home away from home, bridging the cap between the casual comfort of a hostel and the luxury of a boutique hotel. This positioning needed a foundation that could live in that in-between space with confidence.
Through a series of strategic brainstorms, we built a brand concept designed to invite and inspire a new kind of traveler. One looking for experience over indulgence, and presence over performance.
An invitation to arrive, slow down, and simply be. To connect, explore, and enjoy entirely at your own pace.
Bringing it to life
As Creative Director, I led the development of Kibayo's brand concept and visual identity from the strategic sessions through to execution. Translating 'sink into presence' into a look and feel that felt grounded and unpolished in the right way, true to the destination rather than a generic tropical-getaway aesthetic.
Impact
The brand has since built a genuinely engaged following: 10K followers on Instagram, a 4.9 rating on Google, and a 9.2 on Booking.com. Kibayo was also featured on Dutch television, appearing on 'Ik Vertrek'.
services
art direction
concept development
brand strategy
visual design
website design+
Client
Kibayo
Creative Director
Roos Bulder
Copywriter
Riley L
Website
Studio Redefined
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