Working at the intersection of strategy, purpose and culture. Creating experiences that connect brands with the world.
 

Ten+ years moving from brand design and art direction into creative direction, and for the past years working as both Creative Director and CMO. Where creative leadership meets commercial reality.

Led rebrands and campaigns for brands ranging from JBL and L'Oréal Professionnel to Natuurmonumenten and independent brands built from scratch, always starting with the same question: what does this brand actually stand for, and how do we make that impossible to miss.
 

Building brands by meaning. Finding the purpose underneath a brand and connecting it to the world.