We have tomorrows for

a reason

Van Morgen

Dutch bedding brand Van Morgen believes every day presents a new opportunity to get everything out of life. Whether that is big or small. You can take on anything.

Providing the best materials in bedding, new bedding brand Van Morgen believes everyone should wake-up feeling well rested. Everyday. With this vision they were looking for a strong identity to match their spirit of sleeping. 


Together with PUP Creative Agency I designed the brand identity, build from strategy. 

The line is an element within the identity that symbolises the playful and sporty character of the brand. It is seen in the products as well as in different elements of the identity. 


Van Morgen


PUP Creative Agency


Brand design

Visual strategy

In store

De Bijenkorf

Concept store

'Lil Amsterdam - Amsterdam Central Station

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