fluidium - THE FUTURE OF EXHIBITIONS
Services Research | Exhibition Concept | Branding | Design | Production
Project Graduation project AMFI
Museums and exhibitions play a big role in global culture and provide us with inspiration, knowledge and topics to debate about. It’s also a safe haven to escape the daily buzz. A place that stimulates your senses and where you can experience the un-experienced.
For creatives, inspiration is a fundamental part of the creative process. Exhibitions and museums play a significant part in that process. Unfortunately world’s boundaries, the literal distance of boundaries, keep creatives away from sources of inspiration.
To answer this consumer need I created a multidisciplinary platform that uses technology to present contemporary exhibitions worldwide. Creating a new experience: where the physical meets and with the virtual. Giving the opportunity to discover designers, artists and ideas through a new immersive experience.
The young and creative
Through multiple in depth interviews and focus groups I found out that there is a big group of young and creatives age 18-25 that have a big interest in exhibitions and musea but don't attempt as much as they want to due to the lack of time, money and distance. This insight created the starting point for this project.
There's a big chance to use technology to present international exhibitions in a new way: one that fits the needs of today's young and creative.
To find a creative but also technological solution to this problem I had to dig into different techniques and uses such as AR, VR, AI, interactive projection(mapping) and holograms. Through meetings with experts I gained a lot of knowledge and found out that there is not one 'made to measure' technological package to suit with each different designer or artist.
To really make it work I had to find out what specific needs an exhibition consists of and how to translate that different aspects into a technological translation.
Digital fashion platform
The fun part in solving this puzzle was when I figured that to master this problem it was not so much about translating the exhibition as it is but to create a spin-off off the exhibition. That way it doesn't become a replica but a complete new experience where all the elements of the exhibition, but also the vision of the artist, come together.
Through an immersive new experience the work of artists can be displayed without the actual pieces of the artist being present.
The creation of the brand identity for a new platform - a digital museum - one that speaks the mind of the new digital era and generation.