About that

perfect Moment

Moment by Moment

Moment by moment believes creating the perfect look for every moment doens't have to be complicated.

As long as you got the right tools. 

Lifestyle and clothing brand Moment by Moment needed a fresh new face together with a strong repositioning and strategy. Focused on that perfect moment, the brand new logo and identity fits their endless passion for what they do best: creating the perfect look for every moment. 

Together with PUP Creative Agency I designed the new brand identity build from strategy. With complements, I joined the Moment by Moment team for a period to help build and manage their renewed brand. 


Collecting spring

summer moments

With all the brand essentials set, it was time for a visual translation of that perfect moment. And what better way to do so than through a full summer campaign.

For the campaign we focussed on that perfect moment in spring. When the sun's out and the birds are singing. We moved to one of the most joyful places of the Netherlands, the Botanical Gardens, and immersed ourselves with the beauty of the different shades of green. 



Moment by Moment


PUP Creative Agency



Brand design

Art direction

Brand management


Elise Borsboom